Work

Product work across strategy, design, and build.

Five projects across different industries and stacks. Each needed one person to hold the whole picture: the strategic call, the experience, and the thing that ships. That's been my work for twenty years. AI has made the value of that overlap harder to miss.

Featured case study

XOIP · 2026

In-flight

AI made the existing product the wrong answer. I made the strategic call, designed the new product, and built it for production.

XOIP voice agent home dashboard with recent calls list
The problem

A feature request that meant rebuilding the product.

XOIP's core product was affordable call routing for SMEs. AI voice agents were making it obsolete. The question was whether the existing product could make sense of those new capabilities.

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Cerbex Hotel Center bookings kanban with offer, booked, and confirmed columns

Cerbex · 2025

In production

Built the hotel side of a group-booking marketplace and gave hotels a pipeline they can actually work.

The broker workflow worked, but hotels were mostly waiting for email. I designed their side around offers, pipeline, and confirmation, then opened the market so a hotel could pursue any group in its city.

€10k → €9MFull case study →
TravelBot destination page in a Safari browser frame with photography, description, and categorized places

TravelBot · 2024

Personal project

A travel guide that changes as you talk, then keeps the result in a form you can use.

A travel guide that changes as you talk. The chat is the editing tool; the guide is what you keep. I built a custom multi-agent stack because the available frameworks could not create the right agents on the fly and run them in parallel.

Custom multi-agentFull case study →
XOIP call plan interface showing the condition-and-outcome routing flow

XOIP · 2020 to 2023

Shipped

Rebuilt a live cloud telephony platform on a new stack and moved 50,000 customers without dropping a call.

I rebuilt the platform underneath 50,000 live customers: new telephony, customer UX, admin, and billing. We migrated in phases while both systems stayed live.

50,000 migrated, zero downtimeFull case study →
Lending Circle app screen with a circular pool indicator and a participant list

Lending Circle · 2023

Personal project

Built a community lending app on Ethereum to learn what smart contracts change, and what they don't.

I learn new technical primitives by building with them. Here I encoded a familiar Lao credit system in a smart contract and built the UI alongside it.

Designed and built soloFull case study →

Happy to walk through any of these in detail, or talk about how the same way of working fits what your team is building.

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